A powerful marketing tool to help grow your brand.
Instagram is a great tool for marketing your small business. Instagram isn’t only a place to share pictures with your friends and family. Read more now on Instagram Followers Online.
Businesses are using Instagram to create a strong brand and build an audience. It is also a content marketing tool. The app has more than 200 million members who are active every month. They share over 60 millions images each day and get around 1.6 million likes.
Warning: Be aware of scammers who offer to add thousands of Instagram followers. Some of them create bots and fake accounts that inflate numbers.
The value of these types are zero. The followers are even potentially dangerous.
Imperva, the company that provides data protection services, estimates that this bad bot population accounts for 28.9% (or bots) of Instagram.
To build Instagram followers, you must be true to both your brand identity and audience.
Follow these 3 simple tips and you will soon have real Instagram users.
1. Hashtags are a great way to share a story
It is great to have your business’ name used as a tag, but it doesn’t end there.
Use other hashtags in your Instagram post to attract followers. They should tell a story. Share posts that are related to:
* Product launches
Tostitos does this very well. It uses #GetTogetherAlready in order to encourage its customers to come together to enjoy their chips.
By using hashtags that are relevant and interesting, you will appear in Instagram’s search engine results, which can lead to a growth of followers.
2. Get Creative
Since Instagram is primarily about images, captions are often a last-minute addition.
Image captions are important. Don’t forget them! Using descriptive words will encourage interaction and sharing.
What are some ways to attract more Instagram users with your posts?
* Use questions in your caption. Start your caption with a question so the people who see the post first can read it.
* Be personal in your posting. Write a short story about your life or the way that you helped or inspired others.
* Invite people to tag their friends. When you ask people to tag up to three friends they love or mention someone who has made them grateful, it opens the door for other possible followers.
Instagram user @NatGeo is an example of brand who does well with personal posts.
Their Instagram Stories include captions with information to help educate viewers on the situation of animals throughout the world.
Remember that authenticity is the key to gaining followers on Instagram. You shouldn’t ask questions every time you post or use an inauthentic story.
3. The Local
Get to Know Your Neighbours!
You can check out local events and see what you need to do to market your Instagram ad or event by clicking the Places button on the search results page.
The geotagged posts will appear when you type in your location. Once you have found relevant posts, don’t forget to leave comments or emojis. We hope this marks the beginnings of an organic relationship.
As an example, to find local entrepreneurs, simply type “entrepreneurs” after your address. Local entrepreneurs might be seeking more balance in their life and work, as well as help to achieve career challenges or reach life goals.
Follow them and comment on photos of people who’ve checked you out on Instagram.
This is how to get Instagram followers in the most effective way. No bots, shortcuts or other tricks, just engaging with your followers and turning them into new followers.
Susan Friesen founder of award-winning firm eVision Media specializes in web development, digital marketing, business and marketing consulting, as well as social media. Susan Friesen works with business owners who lack the necessary knowledge, expertise and support to launch their own online business.